Salesforce Enablement for Business Development & Customer Engagement
- Industry -
- FinTech
Project Information
Company:
Tamara
Location:
UAE / GCC
Industry:
FinTech
Duration:
6 Months
Technology We Use:
Salesforce Sales Cloud, Marketing Cloud, Custom Integrations
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About the client
Tamara is one of the leading fintech and Buy Now, Pay Later (BNPL) platforms in the GCC region, serving millions of customers and partnering with thousands of merchants across the UAE, Saudi Arabia, and other Middle East markets. The platform enables seamless and flexible digital payment experiences for consumers while helping merchants improve conversions and customer engagement.
With rapid regional expansion, growing transaction volumes, and increasing customer acquisition initiatives, scaling business development and engagement operations became a strategic priority. However, heavy dependency on IT teams for operational changes, limited automation in campaign execution, and manual sales and marketing processes impacted agility, operational efficiency, and visibility across customer engagement workflows.
Rapid GCC Expansion: Required scalable systems to support high-growth sales and marketing operations.
Customer Engagement Focus: Needed automated workflows, faster campaign execution, and improved lead visibility across the business lifecycle.
Salesforce Configuration for Business Development Teams
Marketing & Sales Automation
Integrated Campaign Management
We designed a Salesforce-led solution to streamline business development operations, automate engagement workflows, and integrate marketing and sales functions into a unified system.
Project Challenge
The client faced heavy reliance on IT teams for operational changes, delays in feature promotions due to lack of automation, and inefficient manual processes for lead tracking and campaign execution.
Project Solution
We configured Salesforce Sales Cloud to empower Business Development teams with self-service capabilities, reducing IT dependency for feature rollouts. Automated follow-ups, lead nurturing, and re-engagement workflows improved efficiency and consistency. Integration of marketing and sales systems enabled synchronized campaigns, real-time tracking, and improved visibility across the funnel.
Outcomes
The implementation significantly accelerated business operations, enabling 40% faster feature promotions by reducing dependency on IT teams. Automated workflows improved lead management efficiency and conversion tracking, allowing teams to respond and engage with prospects more effectively. The integrated Salesforce ecosystem enhanced overall user experience and provided greater visibility into sales and marketing performance, supporting scalable growth across the GCC region.
Working with Gravity-infosolutions has been super-smooth and highly effective, significantly exceeding expectations. Their excellence is evident not only in operations and communication but also in their high-performing, professional, and kind resources and leadership. Highly recommend this partnership!
Mark Zimmer
Tech Lead & Managing Partner at Google
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