CRM optimization for a NonProfit

The client  works for farmer organizations and across fifteen countries across the globe. They strengthen the farmer groups and become strong business partners to sustainable practices and support quality standards.

Duration5 months

Technology usedSalesforce Enterprise edition, platform

Business challenges:

The Customer saw a need in their organization for a suite of solutions that reduces both the complexity and time in the complicated manual processing. There are challenges which were being faced by the customer :

  • Customer Relationship Management and a database that keeps track of its programmes through network-wide and region-specific progress.
  • Reports in the XML format (on expenditure, number of partners and beneficiaries, staff, type of projects).
  • As per the IATI Standard, they need to restructure their Database.
Project description:

This Section describes, at the summary level the description of the solutions which is proposed to overcome the challenges of the business.

Harmonize and optimize the Contacts section for improved CRM

  • User type access for the different CRMs
  • New record types need to be created with some type-specific fields
  • Merge duplicate records
  • Modification of the existing fields
  • Make existing contacts congruent with the adapted structure

Make existing contacts congruent with the adapted database structure

  • Organizational and Project record types need to be modified with type-specific fields
  • Linking between Organizations, Projects and Contacts need to be updated for comprehensive program management
  • Report generation in XML format
Project Team

Project Manager1

Solution Architect1

Business Analyst1


QA Engineer2

Benefits delivered:
  • Projects, Organizations, Donations, and Contact are managed effectively
  • More transparency in the organization.
  • Automatic generation of XML Reports.

Gravity Infosolutions showed extraordinary commitment to the project. The consultants were highly responsive to our requests and issues - at all day and night times - and we had the feeling that they were personally motivated by the success of the project. We would work with them any time again, and recommend same to anyone else.

Case Studies